Oscar Urbina
Marketing Coordinator
“We don’t just follow social media trends, we add glitter and make them unforgettable.”
Oscar is the creative engine behind the Hilton Home Team’s brand voice, marketing strategy, and visual storytelling.
With comprehensive experience in digital advertising, content creation, and social media strategy, he blends data,
originality, and intention to make the brand stand out — and truly connect.
As the team’s Marketing Coordinator, Oscar leads the design and execution of strategic content plans, paid
advertising campaigns, and lead generation funnels across platforms like Meta, Google, and beyond. He’s not only
focused on performance — he shapes the entire brand experience. From visuals and messaging to voice and tone, Oscar
makes sure every touchpoint is aligned, elevated, and unmistakably “Ask Hilton.”
Known for his creative instincts, bold concepts, and scroll-stopping ideas, Oscar plays a key role in how the team
shows up across every platform. Whether it’s a campaign launch or a simple social post, he brings meaning, style,
and purpose to every pixel.
3 Things About Oscar
- He loves fashion and styling — every outfit is a new chance to mix things up
- He lives for musical theatre and can probably sing the entire Wicked soundtrack from memory
- His kryptonite? Sweet treats. Especially anything with strawberries and cheesecake involved
If you’ve ever paused mid-scroll on a Hilton Home Team post or felt like an ad just got you, Oscar was probably
behind it. He brings vision, heart, and a little creative magic to everything we do.
